Forget me, Forget me not: Canadian Intellectual Property Office

By: Stephanie Williams (IP Lawyer) & Jose Seba (Senior Associate) Businesses are increasingly recognizing the importance of protecting their brands in the Canadian market. Interest in acquiring trademark registration in Canada has increased significantly in the last several years.  From 2015 to 2021, the volume of new trademark …

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Amazon’s Brand Registry: One More Reason to Trademark your Brand!

In case you needed another reason to consider trademarking your brand, Amazon’s Brand Registry offers many benefits to trademark owners and applicants selling on the Amazon marketplace. Sales of counterfeit goods have long been problematic in online marketplaces, including Amazon.  Counterfeiting is a deterrent both for businesses and …

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Watch Out for the Rings! Advertising and the Olympics

Thinking of taking advantage of the Olympic games to benefit your business? Know the rules! For the second time in less than a year, the Olympic games are upon us and athletes from around the world have gathered to compete.  The Games are an attractive target for advertising—but …

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Facebook® is now Meta…or at least it hopes to be.

Last month, Facebook announced that it is rebranding to “Meta”.  Some trademark issues might be problematic for them in this brand transition. Facebook applied for the “META” trademark in the US on October 28, 2021.  Their application lists an enormous number of goods and services, including many technology-related …

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Zellers™ is Back… or is it?

Zellers, the fondly remembered Canadian department store, is back in the spotlight: this time, for trademark troubles instead of its discount prices.  Founded in 1931, the Zellers department store chain was acquired by Hudson’s Bay Company (HBC) in 1978, and reached its peak in the 1990s, with 350 …

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Not Your Typical Trademark

Sights, sounds, smells, and more.  Trademarks in Canada can now appeal to all your senses and take many different forms. The purpose of a trademark is to indicate the source of a product or service.  Typically, when we think about trademarks, we think of words and logos.  But …

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For a Worldwide Reach: Protecting Your Brand Internationally

The “Madrid Protocol” lets trademark owners seek international protection for their marks quickly and efficiently.  Instead of filing separate applications in multiple countries, an applicant can file their mark in 124 countries through a single application at the World Intellectual Property Organization (WIPO).  Canada joined the system in …

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IP in the Tiffany’s Acquisition—It’s the Box That Counts

Big news in the world of luxury goods:  earlier this week, French multinational LVMH (Moët Hennessy Louis Vuitton SA) acquired renowned jeweler Tiffany’s for $16.2bn. According to Reuters, one of the biggest draws for the luxury conglomerate was the breadth and value of Tiffany’s IP.  The famous Tiffany …

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