Not Your Typical Trademark

Sights, sounds, smells, and more.  Trademarks in Canada can now appeal to all your senses and take many different forms. The purpose of a trademark is to indicate the source of a product or service.  Typically, when we think about trademarks, we think of words and logos.  But …

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For a Worldwide Reach: Protecting Your Brand Internationally

The “Madrid Protocol” lets trademark owners seek international protection for their marks quickly and efficiently.  Instead of filing separate applications in multiple countries, an applicant can file their mark in 124 countries through a single application at the World Intellectual Property Organization (WIPO).  Canada joined the system in …

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IP in the Tiffany’s Acquisition—It’s the Box That Counts

Big news in the world of luxury goods:  earlier this week, French multinational LVMH (Moët Hennessy Louis Vuitton SA) acquired renowned jeweler Tiffany’s for $16.2bn. According to Reuters, one of the biggest draws for the luxury conglomerate was the breadth and value of Tiffany’s IP.  The famous Tiffany …

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