Watch Out for the Rings! Advertising and the Olympics

Thinking of taking advantage of the Olympic games to benefit your business? Know the rules! For the second time in less than a year, the Olympic games are upon us and athletes from around the world have gathered to compete.  The Games are an attractive target for advertising—but …

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Not Your Typical Trademark

Sights, sounds, smells, and more.  Trademarks in Canada can now appeal to all your senses and take many different forms. The purpose of a trademark is to indicate the source of a product or service.  Typically, when we think about trademarks, we think of words and logos.  But …

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Why Every Startup Needs an IP Strategy

By Tina Dekker, Art Brion and Natalie Raffoul If you’re a startup, protecting your intellectual property (IP) can seem daunting and less important in light of other, seemingly more pressing, matters involved in getting your new business off the ground.  However, creating an IP strategy is incredibly important …

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